what is link building? Why is it important?

Whether you are new to link building or have been doing it for a while, we are sure that you will find something useful in this content. The landscape of SEO and link building is always changing. Today, the importance of building high-quality links has never been higher. If you want to compete online and thrive, it’s important to understand and implement the need for high-quality campaigns, and this will not change soon. This guide aims to help you quickly get in the right direction. It takes a lot of effort, but we have decomposed everything into easy-to-understand chapters

what is link building? Why is it important?

and included a large number of examples. We hope you enjoy it. In SEO optimization, link building is still very complicated for many companies, and it is difficult for the company to complete itself. It is best to find a professional Google service company to help complete it. Hangzhou SEO and Jiaxing SEO optimized foreign trade enterprises can provide on-site service if needed. Definition of link building

Link building is the process of obtaining your own hyperlinks from other websites. Hyperlinks (often called links) are a way for users to browse pages on the Internet. Search engines use link crawling networks; they will crawl links between various pages on your website, and they will crawl links between entire websites. There are many techniques for building links. Although their difficulty varies, SEO tends to think that link building is one of the hardest parts of their work. Many SEOs spend most of their time trying to do well. Therefore, if you can master the art of establishing high-quality links, it can really put you ahead of other competitors and competitorsWhy is link building important for SEO?Anatomy of a hyperlink

In order to understand the importance of link building, we must first understand the basics of how to create links, how search engines view links and what they can explain from them.

  1. Start of link tag: Call an anchor tag (hence the name “a”), which will open the link tag and tell the search engine that other links will follow.
  2. Link reference location:  “href” stands for “hyperlink reference”, and the text in quotation marks indicates the URL to which the link points. This does not always have to be a web page; it can be the address of an image or the file to be downloaded. Sometimes, you will see something other than the # symbol. These are local links that can take you to different parts of the page you are already on.
  3. Link visible/anchor text:  This is a small portion of text that users see on the page. If they want to open the link, they need to click on the text. The text is usually formatted in a way that makes it stand out from the text surrounding it, usually marked in blue and/or underlined, and signals the user that it is a clickable link.
  4. Link tag off:  This means that the end of the link tag goes to the search engine.

What links mean to search engines

There are two basic ways for search engines to use links:

  1. Discover new pages
  2. Help determine the ranking of the page in the results

Once search engines crawl web pages on the web, they can extract the content of these web pages and add them to the index. In this way, they can decide whether they feel that a web page is of sufficient quality to rank well in relevant keywords. When they decide this, search engines don’t just look at the content of the page; they also look at the number of links from external sites to that page and the quality of those external sites. In general, the higher the link to your website, the more likely you are to rank higher in search results.

As a ranking factor, Google began to dominate the search engine market in the late 1990s. Larry Page, one of Google’s founders, invented PageRank, which Google uses to measure page quality, based in part on the number of links pointing to it. This metric is used as part of the overall ranking algorithm and becomes a strong signal because it is a good way to determine the quality of the page.

It is so effective because it is based on the view that the link can be regarded as a vote of confidence in the page, that is, if it is not worthy, it will not get the link. The theory is that when someone links to another website, they effectively say this is a good resource. Otherwise, they won’t link to it, just like you won’t send a friend to a bad restaurant.

However, SEO quickly discovered how to manipulate PageRank and search results for selected keywords. Google began to actively try to find ways to discover sites that manipulate search results, and began to launch regular updates, these updates are specifically used to filter out sites that are not worth ranking.

This has also led Google to discount some link building techniques that were previously considered good, for example, submitting your website to a website directory and obtaining links. This was a technology that Google actually recommended at one time, but it was abused and overused by SEO, so Google stopped getting as much value as possible from such links.

Recently, Google actively punished the ranking of websites that tried to overuse these technologies-often referred to as over-optimization-in their link building. An example is the regular Penguin

update promoted by Google . Understanding which link building techniques can avoid and follow Google’s guidelines is an important topic we will discuss later in this guide.

We don’t know the complete algorithm Google promotes to determine its search results this is the company’s “secret sauce”. Nevertheless, the search engine optimization community generally believes that links still play an important role in the algorithm. They represent the two largest slices in the pie chart below


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