The success of organic search today requires optimization of factors that search engines consider important-technology, pages, and off-page Over the years, we have increasingly focused on off-page technologies-such as link building-and other technical elements.
But the reality is that if you don’t pay attention to the basics-search engine optimization on the page, off-page search engine optimization will not have much benefit.
Smart SEO practitioners know that page optimization should always be a priority.
And because the search field is constantly evolving, it is important to ensure that your page search engine optimization knowledge is up-to-date.
In this article, we will introduce what page search engine optimization is, why it is important, and today’s most important page search engine optimization considerations.What is page search engine optimization
Page search engine optimization (also known as on-site search engine optimization) refers to the practice of optimizing web pages to improve website search engine rankings and obtain organic traffic.
In addition to publishing relevant high-quality content, page search engine optimization also includes optimized titles, HTML tags (titles, metadata, and titles) and images. It also means ensuring that your website has a high level of expertise, authority and trustworthiness.
It takes into account all aspects of the web page, and once added together, it will increase the visibility of your website in search results.Why page search engine optimization is important
Page search engine optimization is important because it helps search engines understand your website and its content and determine whether it is relevant to the searcher’s query.
As search engines become more and more complex, people pay more and more attention to the relevance and semantics in search engine result pages (SERPs).
Google, which has many complex algorithms, is now better at:
- Understand what users actually search when they type a query.
- Provide search results (information, shopping, navigation) that meet the user’s intentions.
Adapting to this development is crucial, and you can implement the engine by ensuring your website and its content-the content that users on your page can see (ie text, images, video, or audio) and elements that are only visible to search (Ie HTML tags, structured data)-well optimized according to the latest best practices.
In addition, you cannot simply ignore search engine optimization on the page, because you have more control when optimizing on-site elements-instead of off-page search engine optimization consisting of external signals (ie backlinks).
If you put effort into the page strategy, you will see an increase in traffic and an increase in search presence.
This guide will guide you through the most important elements of page search engine optimization.
Paying close attention to these 10 areas will help improve your content and permissions-and increase your ranking, traffic, and conversion rate.1. Eat
EAT stands for professional knowledge, authority and trustworthiness, and is a framework Google evaluates to evaluate content creators, web pages and entire websites.
Google has always attached great importance to high-quality content. It wants to ensure that sites that generate high-quality content get better ranking rewards, while sites that create low-quality content get less visibility.
Google believes that there is a clear relationship between high-quality content and the content displayed in search results.
Call it relevance or causation-in any case, EAT plays a role in Google’s natural search results. This means that EAT must be a consideration in your SEO strategy.2. Title tag
The title tag is an HTML tag that exists in the head section of each web page, and it provides initial hints or context about the topic related to the topic on which it is located.
It is highlighted on search engine results pages (usually used as clickable links) and browser windows.
The title tag itself has little effect on organic ranking, which is why it is sometimes overlooked.
That said, missing, repetitive, and poorly written title tags can all negatively affect your SEO results, so make sure you optimize this element.3. Meta description
Since the early days of SEO, meta description has been an important optimization point.
Meta description, meta tags that provide page content descriptions are usually displayed in the SERP under the page title.
Although Google believes that meta descriptions are not helpful for rankings, there is anecdotal evidence that indirect attributes of better descriptions do help.
Correctly optimizing the meta description helps to improve:
- Click Through Rate (CTR).
- Perceive the quality of the results.
- Learn about all the changes provided by your website.
Want your website content to perform well in search? Then start writing compelling headlines.
Proposing the title of a blog post may seem too basic, but a good title may mean the difference between clicks and impressions-which is why it is important to create them strategically.
Your headlines need to arouse interest in their stand out on SERPs-to induce users to click and continue reading the rest.5. Title tag
Heading tags are HTML elements (H1-H6) that are used to identify titles and subtitles in content from other types of text (such as paragraph text).
Title tags are not as critical to your website ranking as before, but these tags can still provide important features for your users and your SEO.
They can indirectly influence your ranking:
- Make your content easier and more interesting for visitors to read.
- Provide search engines with keyword-rich context about your content.
SEO writing means writing content with search engines and users.
There is a strategy behind writing reliable SEO content-it’s not just keyword research and filling gaps.
Simply making content for it won’t work. Remember, you are writing content for people-so the content must be high-quality, substantial and relevant.7. Keyword assimilation
Right or wrong? The more pages you target keywords, the higher your ranking will be for that keyword.
Targeting specific terms in multiple pages may lead to “keyword homogeneity”, which can have some potentially disastrous consequences for your SEO.
When you rank multiple pages for the same keyword, you are actually competing with yourself.
It’s important to determine if keywords are eroding on your site and solve the problem immediately.8. Content audit
Most content creators focus on creating new content that they forget to review their existing content. This is a mistake.
Reviewing existing content is critical because it can help you:
- Evaluate whether your existing content has achieved its goals and achieved a return on investment.
- Determine whether the information in your content is still accurate or outdated (or even outdated).
- Determine which types of content are right for you.
Content review can greatly help your SEO strategy, they should be completed regularly.9. Image optimization
Adding pictures is a great way to make your web pages more attractive. But not all images are created equal-some may even slow down your website.
Properly optimizing images will help you make the most of valuable SEO assets.
Image optimization has many advantages, such as:
- Other ranking opportunities (shown on Google Image Search).
- Better user experience.
- Faster page load time.
The image should not be an afterthought. Make sure to merge images that support your content, and use descriptive titles and alt text.10. User participation
Enhancing the page SEO elements of your website is only half the battle.
The other half is to ensure that users will not bounce-instead, they will continue to view your content, interact with it, and continue to chase back more content.
Retaining participating users is a huge challenge in itself, but it is certainly feasible. To improve user engagement, please pay attention to website speed, user experience and content optimization.